Imyenda yo hanze bivuga imyenda yambarwa mugihe cyo hanze nko kuzamuka imisozi no kuzamuka urutare. Irashobora kurinda umubiri kwangiza ibidukikije byangiza, kurinda ubushyuhe bwumubiri, no kwirinda ibyuya byinshi mugihe cyihuta.
Imyenda yo hanze bivuga imyenda yambarwa mugihe cyo hanze nko kuzamuka imisozi no kuzamuka urutare. Irashobora kurinda umubiri kwangiza ibidukikije byangiza, kurinda ubushyuhe bwumubiri, no kwirinda ibyuya byinshi mugihe cyihuta.
Imyenda yo hanze igabanijwemo imyenda ya siporo yabigize umwuga hamwe n imyenda isanzwe ya siporo. Imyambarire ya siporo yabigize umwuga bivuga imyenda yo hanze yambarwa nabakinnyi babigize umwuga. Mubisanzwe ifite imikorere isabwa cyane, igamije isoko ryohejuru hamwe nabantu bake, kandi ifite umugabane muto ku isoko. Ibinyuranye, imyenda isanzwe ya siporo yo hanze yibanda cyane kumasoko yo hasi hamwe nabakunzi ba siporo bakunda. Kubwibyo, ifite intego nini yabateze amatwi nisoko ryagutse, bingana na 67.67% byisoko rusange muri 2017.
Muri rusange, imyenda yo hanze yabagabo niyo soko nyamukuru yo hasi. Impuzandengo yimyenda yimyenda yabagabo iruta iy'abagore, kandi imyenda ifite imikorere myiza. Mu myaka yashize, isoko yo hasi yimyenda yo hanze yabagore yagiye igaragara buhoro buhoro. Bitewe nibisabwa bitandukanye, ibicuruzwa bigufi bigezweho, kandi muri rusange ibiciro biri hasi. Mugihe ibikorwa byo hanze yumuryango bigenda byiyongera, isoko ryimyenda yo hanze izagira iterambere ryihuse kandi ryiyongere. Mu myaka itanu ishize, isoko ry’abagabo ryazamutse riva kuri miliyari 12.4804 z'amadolari y’Amerika rigera kuri miliyari 17.3763 z'amadolari ya Amerika, hamwe n’ubwiyongere buri mwaka bwa 6.84%. Icyakora, twizera ko isoko ryabagabo rimaze kugera kurwego rukuze, mugihe amasoko yabategarugori nabana aracyafite amahirwe menshi, cyane cyane muburayi no muri Amerika ya ruguru. Nubwo isoko ry’imyenda y’abagabo rifite uruhare runini ku isoko, umuvuduko w’ubwiyongere bw’umwaka w’imyambaro y’abagore n’abana biteganijwe ko uzarenza uw'abagabo, ukagera kuri 7.29% na 7.84% mu myaka iri imbere.
Hamwe niterambere ryubukungu, imibereho myiza, hamwe niterambere ridahwema mu ikoranabuhanga ryimyenda, ibicuruzwa byimyenda yo hanze biragenda byamamara. Byongeye kandi, imyenda yimyenda yo hanze ifite udushya twinshi, imishinga mpuzamahanga, imiyoboro myiza yo gukwirakwiza, gukura kwisoko ryinshi, no guhatana gukomeye, bigatuma imyenda yo hanze igenda ikundwa kwisi yose.
Nyuma yigihe cyiterambere, inganda zimyenda yo hanze ubu ziri mubyiciro bikuze hamwe namarushanwa akaze, cyane cyane mumasoko manini y'abaguzi kumyenda yo hanze, Amerika ya ruguru. Amasosiyete y'imyenda yo hanze aturuka ahanini muri Amerika n'Uburayi, ugereranije n'inganda nke. Ibigo bitatu bya mbere ni VF Corporation, imyenda ya siporo ya Columbia, na Arc'teryx.
Nubwo Ubushinwa bwatangiye gukora siporo yo hanze hanze bitinze, bufite iterambere ryinshi. Nk’ubukungu bwa kabiri ku isi mu bukungu, Ubushinwa bwakomeje kwiyongera byihuse mu myaka mirongo itatu cyangwa ine ishize kandi bwabaye uruganda runini rukora imyenda yo hanze. Amerika y'Amajyaruguru n'Uburayi nabyo bifite iterambere rihamye mu bukungu, kandi inganda zabo zo hanze zashizweho neza kandi n’akarere gakomeye k’abaguzi.
Hamwe nuburyo butandukanye bwo kubaho, abantu benshi kandi benshi bishora mubikorwa byo hanze kugirango bakurikirane ubuzima bwiza, bugezweho, kandi karemano, ibyo bikaba byaratumye isoko rikenerwa cyane kubicuruzwa byo hanze. Abaguzi b'Abanyamerika bakoresha miliyari 645.5 z'amadolari buri mwaka mu bikorwa byo hanze, ndetse no mu gihe cy'ihungabana ry'ubukungu, isoko ry'imikino yo muri Amerika ryo hanze rikomeje kwiyongera ku kigereranyo cya 5%.
Mugihe cyubukungu, ibintu byubuhanga buhanitse bitanga ihumure ryimitekerereze no kunyurwa. Hamwe n’ubwiyongere bw '“umukoresha-ubucuti” bwo gushushanya imyenda yo hanze, inganda za siporo zo hanze zagize iterambere ryinshi nubwo ibicuruzwa byagabanutse. Muri iki gihe, siporo yo hanze ntikiri inzira gusa kubantu bakomeza kuba beza; babaye inzira nshya kumuryango ninshuti guterana. Iyo bitabiriye ibikorwa byo hanze, abantu bitondera cyane imikorere nibikorwa byibicuruzwa. Kurugero, icyuma cyumuyaga gikozwe mumyenda idasanzwe kirashobora guhumeka amazi inshuro eshanu kurenza ipamba nziza kandi irashobora guhumeka muminota 10 nyuma yimvura. Byongeye kandi, irashobora kandi kurinda imirasire ya UV no kurumwa nudukoko.
Nk’uko ubushakashatsi bwabigaragaje, mu mwaka wa 2013 igurishwa ry’imyenda yo hanze ryageze kuri miliyari 23.6561 z'amadolari y’Amerika kandi ryiyongereye kugera kuri miliyari 33.4992 muri 2018. Biteganijwe ko agaciro k’isoko ry’imyenda yo hanze gashobora kugera kuri miliyari 47.3238 muri 2023, hamwe n’ubwiyongere bw’umwaka buri mwaka bwa 7.17 % kuva 2017 kugeza 2023.
Ubwiyongere bw'isoko ry'imyenda yo hanze buterwa ahanini n'abaguzi bakeneye. Mu bihugu bikiri mu nzira y'amajyambere, kuzamura ikoranabuhanga mu bukungu, kuzamura imibereho, imyidagaduro itandukanye, no kurushaho kumenyekanisha ubuzima bizamura igurishwa ry’imyenda yo hanze.Mu masoko yateye imbere, bafite ikoranabuhanga ryigenga ryemewe, imbaraga zo kugura, ingeso nziza zo gukoresha, nibicuruzwa byinshi ibisabwa, bigira uruhare mu kwiyongera kw'isoko ry'imyenda yo hanze.
Imyambarire ya Passion ni uruganda rukora imyenda yo hanze hanze mubushinwa. Bakorana nibirango byinshi bizwi kwisi yose kandi bakora ubwoko butandukanye bwimyenda yo hanze yakira ishimwe rihoraho kubakiriya muburyo bwiza nibiciro. Hamwe nigihe kirekire cyubucuruzi hamwe nabakiriya bo muri Amerika ya ruguru n’Uburayi, Imyenda ya Passion yumva ubukorikori bukenewe bwimyenda yo hanze kandi izi imyenda nubuziranenge bikwiranye nabakiriya batandukanye. Iyo bakora umuyaga uhuha, ntibashyira ingufu mubushakashatsi no guha abakiriya babo inama zumwuga zishingiye ku gishushanyo mbonera cyabo, bigatuma abakiriya bamenyekana neza mubaguzi ba nyuma.
Imyenda yo hanze igabanijwemo imyenda ya siporo yabigize umwuga hamwe n imyenda isanzwe ya siporo. Imyambarire ya siporo yabigize umwuga bivuga imyenda yo hanze yambarwa nabakinnyi babigize umwuga. Mubisanzwe ifite imikorere isabwa cyane, igamije isoko ryohejuru hamwe nabantu bake, kandi ifite umugabane muto ku isoko. Ibinyuranye, imyenda isanzwe ya siporo yo hanze yibanda cyane kumasoko yo hasi hamwe nabakunzi ba siporo bakunda. Kubwibyo, ifite intego nini yabateze amatwi nisoko ryagutse, bingana na 67.67% byisoko rusange muri 2017.
Muri rusange, imyenda yo hanze yabagabo niyo soko nyamukuru yo hasi. Impuzandengo yimyenda yimyenda yabagabo iruta iy'abagore, kandi imyenda ifite imikorere myiza. Mu myaka yashize, isoko yo hasi yimyenda yo hanze yabagore yagiye igaragara buhoro buhoro. Bitewe nibisabwa bitandukanye, ibicuruzwa bigufi bigezweho, kandi muri rusange ibiciro biri hasi. Mugihe ibikorwa byo hanze yumuryango bigenda byiyongera, isoko ryimyenda yo hanze izagira iterambere ryihuse kandi ryiyongere. Mu myaka itanu ishize, isoko ry’abagabo ryazamutse riva kuri miliyari 12.4804 z'amadolari y’Amerika rigera kuri miliyari 17.3763 z'amadolari ya Amerika, hamwe n’ubwiyongere buri mwaka bwa 6.84%. Icyakora, twizera ko isoko ryabagabo rimaze kugera kurwego rukuze, mugihe amasoko yabategarugori nabana aracyafite amahirwe menshi, cyane cyane muburayi no muri Amerika ya ruguru. Nubwo isoko ry’imyenda y’abagabo rifite uruhare runini ku isoko, umuvuduko w’ubwiyongere bw’umwaka w’imyambaro y’abagore n’abana biteganijwe ko uzarenza uw'abagabo, ukagera kuri 7.29% na 7.84% mu myaka iri imbere.
Hamwe niterambere ryubukungu, imibereho myiza, hamwe niterambere ridahwema mu ikoranabuhanga ryimyenda, ibicuruzwa byimyenda yo hanze biragenda byamamara. Byongeye kandi, imyenda yimyenda yo hanze ifite udushya twinshi, imishinga mpuzamahanga, imiyoboro myiza yo gukwirakwiza, gukura kwisoko ryinshi, no guhatana gukomeye, bigatuma imyenda yo hanze igenda ikundwa kwisi yose.
Nyuma yigihe cyiterambere, inganda zimyenda yo hanze ubu ziri mubyiciro bikuze hamwe namarushanwa akaze, cyane cyane mumasoko manini y'abaguzi kumyenda yo hanze, Amerika ya ruguru. Amasosiyete y'imyenda yo hanze aturuka ahanini muri Amerika n'Uburayi, ugereranije n'inganda nke. Ibigo bitatu bya mbere ni VF Corporation, imyenda ya siporo ya Columbia, na Arc'teryx.
Nubwo Ubushinwa bwatangiye gukora siporo yo hanze hanze bitinze, bufite iterambere ryinshi. Nk’ubukungu bwa kabiri ku isi mu bukungu, Ubushinwa bwakomeje kwiyongera byihuse mu myaka mirongo itatu cyangwa ine ishize kandi bwabaye uruganda runini rukora imyenda yo hanze. Amerika y'Amajyaruguru n'Uburayi nabyo bifite iterambere rihamye mu bukungu, kandi inganda zabo zo hanze zashizweho neza kandi n’akarere gakomeye k’abaguzi.
Hamwe nuburyo butandukanye bwo kubaho, abantu benshi kandi benshi bishora mubikorwa byo hanze kugirango bakurikirane ubuzima bwiza, bugezweho, kandi karemano, ibyo bikaba byaratumye isoko rikenerwa cyane kubicuruzwa byo hanze. Abaguzi b'Abanyamerika bakoresha miliyari 645.5 z'amadolari buri mwaka mu bikorwa byo hanze, ndetse no mu gihe cy'ihungabana ry'ubukungu, isoko ry'imikino yo muri Amerika ryo hanze rikomeje kwiyongera ku kigereranyo cya 5%.
Mugihe cyubukungu, ibintu byubuhanga buhanitse bitanga ihumure ryimitekerereze no kunyurwa. Hamwe n’ubwiyongere bw '“umukoresha-ubucuti” bwo gushushanya imyenda yo hanze, inganda za siporo zo hanze zagize iterambere ryinshi nubwo ibicuruzwa byagabanutse. Muri iki gihe, siporo yo hanze ntikiri inzira gusa kubantu bakomeza kuba beza; babaye inzira nshya kumuryango ninshuti guterana. Iyo bitabiriye ibikorwa byo hanze, abantu bitondera cyane imikorere nibikorwa byibicuruzwa. Kurugero, icyuma cyumuyaga gikozwe mumyenda idasanzwe kirashobora guhumeka amazi inshuro eshanu kurenza ipamba nziza kandi irashobora guhumeka muminota 10 nyuma yimvura. Byongeye kandi, irashobora kandi kurinda imirasire ya UV no kurumwa nudukoko.
Nk’uko ubushakashatsi bwabigaragaje, mu mwaka wa 2013 igurishwa ry’imyenda yo hanze ryageze kuri miliyari 23.6561 z'amadolari y’Amerika kandi ryiyongereye kugera kuri miliyari 33.4992 muri 2018. Biteganijwe ko agaciro k’isoko ry’imyenda yo hanze gashobora kugera kuri miliyari 47.3238 muri 2023, hamwe n’ubwiyongere bw’umwaka buri mwaka bwa 7.17 % kuva 2017 kugeza 2023
Ubwiyongere bw'isoko ry'imyenda yo hanze buterwa ahanini n'abaguzi bakeneye. Mu bihugu bikiri mu nzira y'amajyambere, kuzamura ikoranabuhanga mu bukungu, kuzamura imibereho, imyidagaduro itandukanye, no kurushaho kumenyekanisha ubuzima bizamura igurishwa ry’imyenda yo hanze.Mu masoko yateye imbere, bafite ikoranabuhanga ryigenga ryemewe, imbaraga zo kugura, ingeso nziza zo gukoresha, nibicuruzwa byinshi ibisabwa, bigira uruhare mu kwiyongera kw'isoko ry'imyenda yo hanze.
Imyambarireni uruganda rukora imyenda yo hanze hanze mubushinwa. Bakorana nibirango byinshi bizwi kwisi yose kandi bakora ubwoko butandukanye bwimyenda yo hanze yakira ishimwe rihoraho kubakiriya muburyo bwiza nibiciro. Hamwe nigihe kirekire cyubucuruzi hamwe nabakiriya bo muri Amerika ya ruguru n’Uburayi, Imyenda ya Passion yumva ubukorikori bukenewe bwimyenda yo hanze kandi izi imyenda nubuziranenge bikwiranye nabakiriya batandukanye. Iyo bakora umuyaga uhuha, ntibashyira ingufu mubushakashatsi no guha abakiriya babo inama zumwuga zishingiye ku gishushanyo mbonera cyabo, bigatuma abakiriya bamenyekana neza mubaguzi ba nyuma.
Igihe cyo kohereza: Jun-20-2023
