Imyenda yo hanze yerekeza ku myenda yambarwa mu bikorwa byo hanze nko kuzamuka imisozi no kuzamuka amabuye. Ishobora kurinda umubiri kwangirika kwangiza ibidukikije, ikarinda ubushyuhe bw'umubiri gutakaza, kandi ikarinda kubira ibyuya byinshi mu gihe cyo kugenda vuba.
Imyenda yo hanze yerekeza ku myenda yambarwa mu bikorwa byo hanze nko kuzamuka imisozi no kuzamuka amabuye. Ishobora kurinda umubiri kwangirika kwangiza ibidukikije, ikarinda ubushyuhe bw'umubiri gutakaza, kandi ikarinda kubira ibyuya byinshi mu gihe cyo kugenda vuba.
Imyenda yo hanze igabanyijemo cyane cyane imyenda ya siporo y’umwuga n’imyenda isanzwe ya siporo. Imyenda ya siporo y’umwuga yerekeza ku myenda yo hanze yambarwa n’abakinnyi babigize umwuga. Akenshi iba ifite ibisabwa byo gukora cyane, yibanda ku isoko ryo hejuru rifite abantu bake, kandi ifite isoko rito. Mu buryo bunyuranye, imyenda isanzwe ya siporo yo hanze yibanda ku isoko ryo hasi n’abakunzi ba siporo basanzwe. Kubwibyo, ifite abantu benshi n’isoko rinini, ringana na 67.67% by’isoko ryose muri 2017.
Muri rusange, imyenda y'abagabo yo hanze ni yo soko nyamukuru. Igiciro mpuzandengo cy'imyambaro y'abagabo kiri hejuru ugereranyije n'iy'abagore, kandi imyenda ifite umusaruro mwiza. Mu myaka ya vuba aha, isoko ryo hasi ry'imyenda y'abagore yo hanze ryagiye rizamuka buhoro buhoro. Bitewe n'ubusabe butandukanye, kuvugurura ibicuruzwa mu buryo bugufi, ndetse n'ibiciro muri rusange biri hasi. Kubera ko ibikorwa byo hanze by'umuryango bigenda birushaho kugaragara, isoko ry'imyenda y'abana yo hanze rizagenda rikura vuba kandi rirushaho kwiyongera. Mu myaka itanu ishize, isoko ry'abagabo ryazamutse riva kuri miliyari 12.4804 z'amadolari y'Amerika rigera kuri miliyari 17.3763 z'amadolari y'Amerika, aho igipimo cy'izamuka ry'imyambaro ku mwaka cya 6.84%. Ariko, twizera ko isoko ry'abagabo ryageze ku rwego rwo hejuru, mu gihe amasoko y'abagore n'abana agifite ubushobozi bukomeye, cyane cyane mu Burayi no muri Amerika ya Ruguru. Nubwo isoko ry'imyenda y'abagabo rifite umugabane munini ku isoko, igipimo cy'izamuka ry'imyambaro y'abagore n'abana ku mwaka cyitezweho kurenza iy'abagabo, kikagera kuri 7.29% na 7.84% mu myaka iri imbere.
Bitewe n'iterambere ry'ubukungu, imibereho myiza, n'iterambere rihoraho mu ikoranabuhanga ry'imyenda, imyenda yo hanze irimo gukundwa cyane. Byongeye kandi, imyenda yo hanze ifite udushya twinshi, ibigo mpuzamahanga, inzira nziza zo kuyikwirakwiza, isoko rigezweho, n'irushanwa rikomeye, bituma imyenda yo hanze irushaho gukundwa ku isi yose.
Nyuma y’igihe cy’iterambere, inganda z’imyenda yo hanze ubu ziri mu cyiciro cyo gukura cyane, cyane cyane ku isoko rinini ry’imyenda yo hanze, Amerika ya Ruguru. Amasosiyete y’imyenda yo hanze aturuka muri Leta Zunze Ubumwe za Amerika n’i Burayi, aho usanga inganda zitagira aho zihuriye n’inganda. Amasosiyete atatu ya mbere ni VF Corporation, Columbia Sportswear, na Arc'teryx.
Nubwo Ubushinwa bwatangiye imikino yo hanze nyuma y’igihe gito, bufite amahirwe menshi yo gutera imbere. Nk’ubukungu bwa kabiri ku isi, Ubushinwa bwakomeje kwihuta mu iterambere mu myaka itatu kugeza kuri mirongo ine ishize, kandi bwabaye igihugu kinini gitanga imyenda yo hanze. Amerika ya Ruguru n’Uburayi nabyo bifite iterambere rihamye mu bukungu, kandi inganda zabo z’imyenda yo hanze zirakomeye kandi ni uturere duto dukoreshwa n’abaguzi.
Kubera ko imibereho itandukanye igenda ihinduka, abantu benshi barimo kwitabira ibikorwa byo hanze kugira ngo bakomeze ubuzima bwiza, bugezweho kandi busanzwe, ibyo bikaba byaratumye isoko ry’ibicuruzwa byo hanze rikenera cyane. Abaguzi bo muri Amerika bakoresha miliyari 645.5 z’amadolari buri mwaka mu bikorwa byo hanze, ndetse no mu gihe cy’ibibazo by’ubukungu, isoko rya siporo yo hanze muri Amerika rikomeje kwiyongera ku kigero cya 5%.
Mu gihe cy'ibibazo by'ubukungu, imideli igezweho itanga ihumure mu mutwe no kunyurwa. Hamwe no kwiyongera "korohera abakoresha" mu miterere y'imyenda yo hanze, inganda za siporo zo hanze zagize impinduka zikomeye nubwo ingano y'ibicuruzwa yagabanutse. Muri iki gihe, siporo zo hanze ntabwo zikiri uburyo abantu bakomeza kugira ubuzima bwiza gusa; ahubwo zabaye uburyo bushya bwo guteranira hamwe n'imiryango n'inshuti. Iyo bitabiriye ibikorwa byo hanze, abantu bibanda cyane ku mikorere n'ubushobozi bw'ibicuruzwa. Urugero, icyuma gikingira umuyaga gikozwe mu mwenda wihariye gishobora gushonga amazi inshuro eshanu kurusha ipamba ry'umwimerere kandi gishobora kuyumisha mu minota 10 nyuma y'imvura. Byongeye kandi, gishobora no kurinda imirasire ya UV n'udukoko.
Dukurikije ubushakashatsi, igiteranyo cy’imyenda yo hanze ku isi cyagurishijwe kingana na miliyari 23.6561 z’amadolari mu 2013, kigera kuri miliyari 33.4992 z’amadolari mu 2018. Biteganyijwe ko agaciro k’imyenda yo hanze ku isoko gashobora kugera kuri miliyari 47.3238 z’amadolari mu 2023, aho igipimo cy’izamuka ry’imyambaro yo hanze kigera kuri 7.17% kuva mu 2017 kugeza mu 2023.
Iterambere ry'isoko ry'imyenda yo hanze ahanini riterwa n'ibyifuzo by'abaguzi. Mu bihugu bikiri mu nzira y'amajyambere, kunoza ikoranabuhanga mu bukungu, kongera imibereho myiza, imyidagaduro itandukanye, no kumenya ubuzima neza bizateza imbere kugurisha imyenda yo hanze. Mu masoko yateye imbere, bafite ikoranabuhanga ryigenga rifite uburenganzira bwo kugura, ubushobozi bukomeye bwo kugura, ingeso nziza zo kurya, n'ibikenewe cyane mu bicuruzwa, bituma isoko ry'imyenda yo hanze ryiyongera.
Passion Clothing ni ikigo cy’umwuga gikora imyenda yo hanze mu Bushinwa. Bakorana n’ibirango byinshi bizwi ku isi kandi bakora ubwoko butandukanye bw’imyenda yo hanze ihabwa ishimwe rihoraho n’abakiriya mu bijyanye n’ubwiza n’igiciro. Kubera imikoranire y’igihe kirekire n’abakiriya bo muri Amerika ya Ruguru no mu Burayi, Passion Clothing isobanukiwe ubuhanga bukenewe mu myenda yo hanze kandi izi imyenda n’ubwiza bikwiranye n’abakiriya batandukanye. Iyo bakora ibikoresho bikingira umuyaga, bakora ubushakashatsi bwinshi kandi bagaha abakiriya babo inama z’umwuga zishingiye ku miterere yabo, bigatuma abakiriya babona izina ryiza mu baguzi babo.
Imyenda yo hanze igabanyijemo cyane cyane imyenda ya siporo y’umwuga n’imyenda isanzwe ya siporo. Imyenda ya siporo y’umwuga yerekeza ku myenda yo hanze yambarwa n’abakinnyi babigize umwuga. Akenshi iba ifite ibisabwa byo gukora cyane, yibanda ku isoko ryo hejuru rifite abantu bake, kandi ifite isoko rito. Mu buryo bunyuranye, imyenda isanzwe ya siporo yo hanze yibanda ku isoko ryo hasi n’abakunzi ba siporo basanzwe. Kubwibyo, ifite abantu benshi n’isoko rinini, ringana na 67.67% by’isoko ryose muri 2017.
Muri rusange, imyenda y'abagabo yo hanze ni yo soko nyamukuru. Igiciro mpuzandengo cy'imyambaro y'abagabo kiri hejuru ugereranyije n'iy'abagore, kandi imyenda ifite umusaruro mwiza. Mu myaka ya vuba aha, isoko ryo hasi ry'imyenda y'abagore yo hanze ryagiye rizamuka buhoro buhoro. Bitewe n'ubusabe butandukanye, kuvugurura ibicuruzwa mu buryo bugufi, ndetse n'ibiciro muri rusange biri hasi. Kubera ko ibikorwa byo hanze by'umuryango bigenda birushaho kugaragara, isoko ry'imyenda y'abana yo hanze rizagenda rikura vuba kandi rirushaho kwiyongera. Mu myaka itanu ishize, isoko ry'abagabo ryazamutse riva kuri miliyari 12.4804 z'amadolari y'Amerika rigera kuri miliyari 17.3763 z'amadolari y'Amerika, aho igipimo cy'izamuka ry'imyambaro ku mwaka cya 6.84%. Ariko, twizera ko isoko ry'abagabo ryageze ku rwego rwo hejuru, mu gihe amasoko y'abagore n'abana agifite ubushobozi bukomeye, cyane cyane mu Burayi no muri Amerika ya Ruguru. Nubwo isoko ry'imyenda y'abagabo rifite umugabane munini ku isoko, igipimo cy'izamuka ry'imyambaro y'abagore n'abana ku mwaka cyitezweho kurenza iy'abagabo, kikagera kuri 7.29% na 7.84% mu myaka iri imbere.
Bitewe n'iterambere ry'ubukungu, imibereho myiza, n'iterambere rihoraho mu ikoranabuhanga ry'imyenda, imyenda yo hanze irimo gukundwa cyane. Byongeye kandi, imyenda yo hanze ifite udushya twinshi, ibigo mpuzamahanga, inzira nziza zo kuyikwirakwiza, isoko rigezweho, n'irushanwa rikomeye, bituma imyenda yo hanze irushaho gukundwa ku isi yose.
Nyuma y’igihe cy’iterambere, inganda z’imyenda yo hanze ubu ziri mu cyiciro cyo gukura cyane, cyane cyane ku isoko rinini ry’imyenda yo hanze, Amerika ya Ruguru. Amasosiyete y’imyenda yo hanze aturuka muri Leta Zunze Ubumwe za Amerika n’i Burayi, aho usanga inganda zitagira aho zihuriye n’inganda. Amasosiyete atatu ya mbere ni VF Corporation, Columbia Sportswear, na Arc'teryx.
Nubwo Ubushinwa bwatangiye imikino yo hanze nyuma y’igihe gito, bufite amahirwe menshi yo gutera imbere. Nk’ubukungu bwa kabiri ku isi, Ubushinwa bwakomeje kwihuta mu iterambere mu myaka itatu kugeza kuri mirongo ine ishize, kandi bwabaye igihugu kinini gitanga imyenda yo hanze. Amerika ya Ruguru n’Uburayi nabyo bifite iterambere rihamye mu bukungu, kandi inganda zabo z’imyenda yo hanze zirakomeye kandi ni uturere duto dukoreshwa n’abaguzi.
Kubera ko imibereho itandukanye igenda ihinduka, abantu benshi barimo kwitabira ibikorwa byo hanze kugira ngo bakomeze ubuzima bwiza, bugezweho kandi busanzwe, ibyo bikaba byaratumye isoko ry’ibicuruzwa byo hanze rikenera cyane. Abaguzi bo muri Amerika bakoresha miliyari 645.5 z’amadolari buri mwaka mu bikorwa byo hanze, ndetse no mu gihe cy’ibibazo by’ubukungu, isoko rya siporo yo hanze muri Amerika rikomeje kwiyongera ku kigero cya 5%.
Mu gihe cy'ibibazo by'ubukungu, imideli igezweho itanga ihumure mu mutwe no kunyurwa. Hamwe no kwiyongera "korohera abakoresha" mu miterere y'imyenda yo hanze, inganda za siporo zo hanze zagize impinduka zikomeye nubwo ingano y'ibicuruzwa yagabanutse. Muri iki gihe, siporo zo hanze ntabwo zikiri uburyo abantu bakomeza kugira ubuzima bwiza gusa; ahubwo zabaye uburyo bushya bwo guteranira hamwe n'imiryango n'inshuti. Iyo bitabiriye ibikorwa byo hanze, abantu bibanda cyane ku mikorere n'ubushobozi bw'ibicuruzwa. Urugero, icyuma gikingira umuyaga gikozwe mu mwenda wihariye gishobora gushonga amazi inshuro eshanu kurusha ipamba ry'umwimerere kandi gishobora kuyumisha mu minota 10 nyuma y'imvura. Byongeye kandi, gishobora no kurinda imirasire ya UV n'udukoko.
Dukurikije ubushakashatsi, igiteranyo cy’imyenda yo hanze ku isi cyagurishijwe kingana na miliyari 23.6561 z’amadolari mu 2013, kigera kuri miliyari 33.4992 z’amadolari mu 2018. Biteganyijwe ko agaciro k’imyenda yo hanze ku isoko gashobora kugera kuri miliyari 47.3238 z’amadolari mu 2023, aho igipimo cy’izamuka ry’imyambaro buri mwaka cya 7.17% kuva mu 2017 kugeza mu 2023.
Iterambere ry'isoko ry'imyenda yo hanze ahanini riterwa n'ibyifuzo by'abaguzi. Mu bihugu bikiri mu nzira y'amajyambere, kunoza ikoranabuhanga mu bukungu, kongera imibereho myiza, imyidagaduro itandukanye, no kumenya ubuzima neza bizateza imbere kugurisha imyenda yo hanze. Mu masoko yateye imbere, bafite ikoranabuhanga ryigenga rifite uburenganzira bwo kugura, ubushobozi bukomeye bwo kugura, ingeso nziza zo kurya, n'ibikenewe cyane mu bicuruzwa, bituma isoko ry'imyenda yo hanze ryiyongera.
Imyenda yo gukundwani uruganda rw’imyenda yo hanze rw’umwuga mu Bushinwa. Bakorana n’ibirango byinshi bizwi ku isi kandi bakora ubwoko butandukanye bw’imyenda yo hanze ihabwa ishimwe rihoraho n’abakiriya mu bijyanye n’ubwiza n’igiciro. Kubera imikoranire y’igihe kirekire n’abakiriya bo muri Amerika ya Ruguru no mu Burayi, Passion Clothing isobanukiwe ubuhanga bukenewe mu myenda yo hanze kandi izi imyenda n’ubwiza bikwiranye n’abakiriya batandukanye. Iyo bakora imyenda irinda umuyaga, bakora ubushakashatsi bwinshi kandi bagaha abakiriya babo inama z’umwuga zishingiye ku miterere yabo, bigatuma abakiriya babona izina ryiza mu baguzi babo.
Igihe cyo kohereza: Kamena-20-2023
